Top 15 How To : Remarkable Marketing with Your Website CheckList
Trying to sell products and services without understanding your ideal customers is like driving with your eyes closed.
Identifying which types of content works best for each type of customer will enable you to create meaningful, valuable to a specific audience content that converts, instead of firing off random blog posts that you hope will resonate with your potential customers.
Creating a strong value proposition is the one of the most important tasks any business, including yours, will ever undertake. You need to have something unique to offer. Otherwise people have no special reason to choose you, and when your competitors do offer something unique, people choose them instead.
In other words, your product or service needs to be a better option than that of your competitors in at least one way.
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not exist.
A consistently updated blog with lots of useful content is one of the best way to help your customers, potential customers and your business. If your blog posts answer the questions people are searching for, you have been of service. Be a helpful, trustworthy source of information. An educated customer is the best type of customer.
With inbound marketing, your content is everything, if it’s not unique, it’s value is limited. Additionally, having unique content helps your SEO, you provides you the opportunity to be remarkable. Making your content unique, crafted specifically for your ideal customer is well worth the effort.
If you have followed the above checklist items, and promoted it properly, you have the visitors. Now in order to keep them, you’ll need to provide them with what they came for. The sole purpose of each sentence is to get the reader to read the next sentence, all the way down to your call to action.
Mobile friendly website design
Mobile device usage has surpassed the 50% mark in many cases. Which means more than 50% of your visitors are using a mobile devices to view your content with. With so much web traffic coming from mobile devices (and it continues to rise), it’s imperative to have a site that adapts to screen size, looks great, and is user friendly on any device.
A landing page is a single highly targeted web page, devoid of distractions and navigation to other pages, with the sole purpose of driving conversions, a specific action you want them to take. For example, submitting a lead capture form in return for a free report, eBook download or other valuable content. Landing pages are one of the most effective ways to capture leads. The idea is that you’re providing content valuable enough that someone will trade their contact information for it. It’s a mutually beneficial situation. You get a lead, and your lead gets some useful information.
Without a way to capture leads, your website traffic goes to waste. The lead capture form should require the minimal amount of information to be effective, which could be as little as an email address. The more information you require, the better your content in exchange for this information needs to be.
I think most people feel the sight of posed models is insincere. Using real people and real product images is better. Images should be high resolution, support the content and be appropriate for the context.
“Social proof” is one of the strongest types of marketing in existence. Why? We identify with others like ourselves. As consumers, we’re naturally skeptical of a company’s claims about their own products or services. But when we see the stories of customers like ourselves, we’re much more likely to believe and trust what is said. Testimonials have the potential to be the most powerful conversion factors on your website.
Social media integration
Social media is where your clients and potential clients spend a good amount of time. Showing them that you’re active on social media gives people another way to interact with you. It can be a good way to foster engagement with your brand, especially with people who just may not be ready to pick up the phone or submit a lead form. It also enables a way for happy customers to share your content with their friends and followers which amplifies your efforts significantly.
Accurate contact information
This is obvious, but what’s important here is that you have multiple ways for potential clients to contact you. Make sure the information is current and will be routed to the correct place, regardless of the time.
All pages are error free
Compelling calls to action (Where do I go from here?)
This is the ultimate goal of your content and what conversion is all about. You want the visitors to your site to ultimately take some kind of action. This could mean filling out a form, calling or e-mailing you, downloading one of your eBooks, or buying your product in an ecommerce application. The best way to get them to take action is with a compelling, highly visible and easily accessible CTA (call to action). Don’t make your visitors have to ask themselves “Where do I go from here?”, because you might not like the answer they come up with.Sharing is caring: