25 Ways to Enhance Your Website Usability

25 Ways to Enhance Your Website Usability

The usability of your website is critical to its success. Your website's usability not only enhances your visitor's experience but is essential in terms of optimizing your website for organic search engine traffic. The basic elements of website usability often coincides with the best practices of search engine optimization (SEO). The end result is to make your website more user and search engine friendly,  convert better and to enable your website's visitors to easily and effectively get what they came to your website for.

Website Usability : Basics

1. Website load time is reasonable

2. There is adequate contrast between the text & background

3. Font size & spacing is easy to read

4. Flash, images & extraneous effects are used sparingly

5. Images are not excessively large & have the appropriate ALT tags

6. Website has a custom file not found 404 page

Website  Usability : Identity

7. Your logo is prominently placed

8. Your company’s purpose clear and is stated in your tagline 

9. Website purpose is understandable within 7 seconds

10. Clear & obvious path to company information

11. Clear & obvious path to contact information

Website  Usability : Navigation

12. Main navigation is easily identifiable & is text or images with the appropriate ALT tags

13. Navigation labels are clear & meaningful

14. Number of links is reasonable

15. Company logo is linked to your website's homepage

16. Links are consistent & easy to identify

17. Website search is easy to access

Website Usability : Content

18. Major headings are clear & descriptive

19. Critical website content is above the "fold"

20. Styles & colors are consistent

21. Emphasis (bold, etc.) is used sparingly

22. Ads are unobtrusive

23. Main copy is concise & explanatory

24. URLs are meaningful & user-friendly

25. HTML page titles are relevant & explanatory

 

Contact us for a FREE Website Usability analysis of your Website

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